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Social Media Lights the Way
What is Social Media Marketing?
In order to answer this question, we need to look back a little bit in "Internet Time" and get an understanding of the concept and how it now fits in as in Integral part of our day to day lives.
Social media and article marketing have been a successful tandem since 2008... why?
The economic downturn is causing people to rethink their lives., causing them to reinvent themselves and many many more day in and day out are coming to the Internet,which is why you must have a strong presence on the internet if you wish to be successful.
You need a strong presence which includes being a truly "trusted" adviser or individual. - no more shenanigans, scamming.or. any of the activities that will generally turn potential client off
Here you will learn about Social Websites - How it works and How it can help you
No one really uses the Yellow Pages anymore because Google, Yahoo, Bing et. al are the places to find things quickly.
If you want to grow your business you need to be a part of the Social Media/Marketing experience.
It's simple. Social Media Sites are where the people are, that is where they hang out.
Social media is now a part of the social fabric of human societies.
Did you know that there are now social media networks larger that some countries populations?
There are niche social sites for just about anyone today.
Looking to connect with a group? ...what are you into? Sharing photos, dating, videos, business, sports and it goes on and on.
Types of Social Media-Types of New Social Websites
A good example of what Social Media is NOT is the example of sending out a post card. You only get one back if someone is interested.
With Social Media, your people can contact you as often as they wish!
This style of marketing is a continuous stream of activity.
With a combination of Social Media Marketing, SEO and content writing you will basically be getting your website (and possibly a lot of your pages) ranked #1 by most of the search engines but this, of course, depends on how you set up your new site.
It also takes longer with an older and/or existing site that has to be resurrected because care was not taken initially when setting it up.
Social Media Sites-The First Social Site
Usenets
These systems were developed so users could get information (posts or articles) to newsgroups.
These Usenets had/have no centralized server or administrator dedicated to the site. Usenets are the precursor to RSS feeds which follow blogs or any information site someone may be interested in.
BBS Social Sites
These older social media systems showed up in the 1970s. Remember the modem?
I know some are still on modem, however, these early social media sites were hosted on personal computers and you had to dial in to get access. The best part was that only one person at a time could get access to the BBS.
Of course there were the good, bad and ugly of BBSs.
However, BBSs were the first sites that allowed people to log in and talk to others on the net.
To learn more follow this link to Wikipedia for a great overview of Social Media. It's packed with lots of references.
Social Media Strategy
Make it an ongoing regime on any facet of Social Websites to ask your readers if they liked your publication and what else they would like to know about.
Once they inform you of what they want... give it to them.
If you are not the authority in the subject area your readers are asking about, do the research...research the research and you will be amazed at how fast you will become the expert!
If you follow this process, because of the internet, you can become an expert in most things within 2 months.
Writing blogs, articles and reviews will accelerate your learning curve and also the "writing" process.
Your target audience actually wants to hear from you so reach out to them. Your audience is surfing the web anyway, so find more of your audience and invite them to join your list(s).
The best way create a great mailing list is the double opt-in page; however you may wish to start by using a blog. Make sure you have an optin box for them to use.
Once you begin speaking/writing about your niche through blogs, articles and reviews, you will be surprised at how many people will find you through Social Media.
Remember, Keywords are the key to success.
Be sure to find and use the right ones your market will understand. If you speak the same language then good things happen!
As your audience develops have a plan to monetize your knowledge and skill bases.
Keywords are a major priority from the start.
Never forget that if you want to make profit via the Social Site platforms and use of them...somebody must buy something directly from you or your affiliate link.
Bear this in mind as you make recommendations regarding affiliate offers or if you create your own products.
When you combine Social Media advertising with content marketing be sure to think about your topic(s), your target audience and why you want them to come to your website and buy your products and/or services.
Social Website Business
When you do a search on your business and you are not even on the 2nd through 5th page... or wherever... you will begin to wonder how the others get to be on the first page and/or number one.
Social Site Manager
Hire a Social Media Manager if you can afford to. Actually, in today's fast changing net... hire a social media manager... ASAP!
The beauty of this is when you have a well planned and strategically strong presence (which we can do for you), you can start it, walk away and truly have this 24/7 marketing system working for you.
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